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The perfect recipe for creating a Dream Company

It’s a fact of life that no one enjoys Monday mornings – and least of all a Tuesday morning after a bank holiday weekend. Even those who love their jobs don’t love them all of the time and the most enthusiastic and passionate employees aren’t happy all of the time.

But a growing number of workplaces have set the stage for unhappy to be a passing moment, instead of a defining one. Happy workplaces, also known as Dream Companies, aren’t created by accident: our study of what employees define as a Dream Company shows that these workplaces actually have a tried and tested recipe. Specifically, Dream Companies:

  • Support work-life balance
  • Provide opportunities to learn and grow
  • Encourage creativity and innovation 

And there's a few extra ingredients too which make up a happy workplace – and some might surprise you. We’ve rated the highest factors for Dream Companies, and thrown in those that might you might have thought which don’t quite make the cut.

Productive Meetings

Rating: More important than you think

Given how much time employees spend in a meeting or on a conference call, it’s no surprise that productive meetings are high on the list of Dream Company criteria. And it’s just improving the meeting itself: a productive meeting tells employees that their time at work is meaningful and respected.

Supportive Managers

Rating: Very Important

Even with the best policies and benefits, without supportive managers the greatest intentions can fall flat. Dream Company managers clearly communicate and advance the supportive culture at every level of the organisation – making sure that employees feel comfortable bringing up personal or family issues, create an atmosphere or trust and show employees that they truly care about the effects of work demands on personal lives.

Top Tier Benefits

Rating: Very Important

Generous benefits (including wellness programmes, gyms, family care and advice lines) are important and Dream Companies offer a lot of them. These supportive benefits create optimum conditions for success in employees’ personal and professional lives, which in turn positively impacts their experience at work.


Rating: Some

Money certainly matters, but if it was the only factor then the only option would be raises across the board. For entry level colleagues, having the opportunity to grow and develop in their career can mean far more instead.

The Job Itself

Rating: Not very

It’s time to forget the lifelong dream of being an ice cream taster. Our study shows that there’s strategically more power in offering people a position in a Dream Company than there is in merely providing a dream job. In other words, even with (arguably) the very best job in the world, unless the organisation matches the role it’ just not worth it to employees.

Download your copy of The Business Benefits of creating a Dream Company.

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