As you know, we originate and participate in a great deal of research here at Bright Horizons to capture needs and trends. During February, we’ll be surveying the parent and carer employees of our many forward-thinking employer partners to understand more about their needs and views as they balance work, career and family.
Conducting this research makes sure we keep understanding, and responding to, the changing needs of working parents and carers and the wider workforce when it comes to combining work, family, and life.
It also ensures we keep innovating especially in times such as these, when needs and views are shifting so rapidly and many voices are keen to be heard. I hope that, like us, you will very much look forward to seeing the results when they emerge in early April.
The main output will be a report anonymised in terms of both employees and employers. The research will help identify both current and future needs and we will ensure that employers whose employees participated have priority access to the overall results.
If an employer had over 50 responses, we can also provide you – if you wish – with your own anonymised data which will give you specific insights into the needs and views of your own workforce around work and family.
We plan to circulate the survey from week commencing the 15th of Fenruary as part of the service communications parents and carers receive from us; employees will be invited and encouraged to respond but of course it will be entirely optional.
As an external partner, amalgamating views across different organisations, we can elicit broad and open input.
What will we be asking:
We’ll ask about how parents and carers managed care during the pandemic as well as their preferences for balancing work and care in the future. We’ll explore their use and feedback on our services as well as their ideas for what more could be done to help working families whether by ourselves, government, or employers. We usually get good response rates and very positive comments. We’ve found that employees often want to make sure their employer understands their needs and also to convey how much they appreciate their programmes and services.