It's a sensible place to begin. Employers want to know whether their leave offering is competitive, how it stacks up against the market, and whether it supports attraction and retention.
Yet the moments that shape parental leave outcomes often happen long after the policy has been signed off.
The findings from the Parental Leave Benchmark 2026 (PLB) suggest that, while policies continue to become more competitive, employee outcomes are not always keeping pace. Enhanced parental leave is increasingly common, yet only half of parents surveyed said they found returning to work easy.
That gap raises an important question for employers.
If parental leave policies are improving, why are so many parents still finding parts of the experience challenging?
The answer may lie in looking beyond parental leave policy itself and focusing on how support is experienced in practice. That shift in thinking sits at the heart of the Parental Leave Benchmark 2026.
85% of enhanced maternity policies offer at least 12 weeks' full pay.
Over the last decade, many organisations have invested heavily in strengthening their parental leave offering. In many respects, that progress should be celebrated. Enhanced maternity, adoption, surrogacy and partner leave provision is now considerably stronger than it was just a few years ago.
As provision improves across the market, however, policy alone becomes a less effective differentiator.
A competitive policy may help attract talent, but it does not automatically create a positive parental leave experience. Employees are increasingly judging support by how easy it is to access, how confidently managers handle conversations, how supported they feel throughout leave, and how smoothly they return to work afterwards.
The most forward-thinking organisations are therefore starting to broaden the conversation. Rather than asking whether their policy is competitive, they are asking whether it is delivering the outcomes they want to achieve.
One of the key themes emerging from the 2026 Benchmark is that parental leave should be viewed as an ecosystem, not simply a workplace policy.
The benchmark explores five interconnected areas:
Viewed through this lens, parental leave becomes far more than an employee benefit. It becomes an employee experience and talent strategy issue.
While 66% of parents said they felt supported while on leave, only 50% found returning to work easy.
Perhaps the most striking insight from the Parental Leave Benchmark is that many challenges emerge not during leave itself, but around the transition back to work.
Nearly seven in ten reported concerns about balancing work and family responsibilities, while many described feeling out of touch after time away or lacking a clear plan for their return.
These findings suggest that even well-designed parental leave policies can fall short if the surrounding support is inconsistent.
Manager capability emerged as a particularly important factor. While over half (52%) of employers believe managers are confident supporting parental leave, only 27% of parents described their manager as very well informed. Just 25% of organisations reported providing manager guidance or training in this area.
The implication is clear.
Two employees can be covered by exactly the same parental leave policy and still have very different experiences, depending on the quality of communication, planning and support they receive.
Nearly half (49%) of organisations do not track parental leave outcomes at all, while 40% do not use parental leave data when making business decisions.
Most organisations can describe their parental leave policy in detail. Far fewer can confidently explain whether it is delivering the outcomes they are hoping for.
Without measurement, it becomes difficult to understand where support is working, where experiences are breaking down and which interventions are making a meaningful difference.
This is another area where leading employers are beginning to take a broader view. Alongside policy design, they are paying greater attention to uptake, employee experience, return-to-work confidence, retention and longer-term workforce outcomes.
The question is no longer simply whether a parental leave policy is competitive.
For many organisations, it already is.
The more meaningful question is whether the wider system surrounding that policy enables employees to access support, use it confidently and achieve positive outcomes throughout their journey.
As parental leave provision continues to evolve, the greatest opportunities for employers may lie beyond entitlement alone.
That is the full picture.
Download the Parental Leave Benchmark 2026 report to explore how leading employers are strengthening every stage of the parental leave experience.