
Parental leave is the new dealbreaker. Our 2025 Benchmark based on 300+ employers shows how policies are evolving, and what’s no longer enough to attract and retain talent.
This biennial report aims to answer the question, ‘What does good look like?’
This year’s report shows a clear shift this year: enhanced leave is no longer a perk; it’s becoming the norm.
👶 66% of employers now offer at least 12 weeks’ fully paid maternity/adoption leave
👨👧👦 78% enhance paternity leave
⚖️ 25% provide equal leave regardless of gender or parenting role
🧠 Coaching, phased returns, and manager training are rising in popularity
🧒 Parents’ networks and back-up care are gaining traction
The report also explores support for ongoing parents and carers, with growing investment in wellbeing, flexibility, and practical care solutions. With competition for talent as the top driver, the benchmark helps HR leaders assess where they stand – and where they could lead.
Use our interactive league table to instantly see how your organisation’s parental leave strategy measures up, and where you could stand out.
Download the benchmark to get the data, comparisons, and practical takeaways you need to shape a standout family support strategy.