Gen Z vs. Gen X: Who needs more from you as an employer?

Gen Z vs. Gen X: Who needs more from you as an employer?

HR leaders and Reward & Benefits specialists are well-versed in navigating the needs of a multigenerational workforce. However, it’s hard to ignore the voices of two specific generations, asking very different things from their employers: both have needs that are critical to their retention.

Join us as we explore the contrasting needs of Gen Z and Gen X. Our Gen Z colleagues, known for their future-focused mindset, clear demand for hyper-personalised support, and an eye on long-term career expectations. Gen X sitting squarely in the sandwich generation, balancing care for both young and old, their immediate requirements include reducing work/life stress through flexible working and flexible care solutions for both children and elderly parents. Cost of living pressures take their toll on both generations, while the budget pressures are real for employers.

This session will unpack what it really takes to engage, retain, and empower these two pivotal groups—and how smart investment in wellbeing, flexibility, and family support solutions across all life stages can drive ROI across your workforce.

Key Learnings:

  • The needs behind the stereotypes: Get expert insights you can actively put into practice to engage your workforce.
  • Real world research data: when it comes to family life, understand what Gen Z and Gen X are looking for in their next employer; and what immediately alienates them.
  • Why it is worth investing: analyse the ROI when you provide the supports your multigenerational workforce demands.

Why Attend?

This is for all HR, reward, benefits and people leaders looking to:

  • Engage multiple generations and meet the needs of every life stage at work
  • Retain talented parents and carers with cutting edge strategies
  • Understand the trends and stay ahead.
  • Enjoy a lively hour of discussion and insight with actionable take-aways

Our panel:

Jennifer Liston-Smith, Strategic Advisor for Bright Horizons

Catherine Richie, Senior Wellbeing and People Experience Manager, Clifford Chance LLP

James Marsh, Learning & Development Manager, The Guardian