Client Story:
Citi - Where finance meets family
A Long-Standing Commitment to Inclusion, Wellbeing and Employee Support
As an employer competing for diverse talent in a demanding sector, Citi understands the need to go beyond industry standard provision — ensuring that parents and carers at every life stage are supported to remain engaged, productive, and committed.
This focus plays a critical role in Citi’s ambition to attract and retain diverse talent and more female recruits
THE IMPACT
20,000+
Days saved from childcare absence in 2025
9+ years
partnership
98%
Overall employee satisfaction with Back-Up Care
Read the full story
Back-Up Care is at the heart of Citi’s family support offering, providing care for children, adults and elders when regular arrangements change.
Working closely with Bright Horizons, Citi has continuously enhanced the service, including introducing a Parental Leave Toolkit to support employees before, during and after leave.
“At its core, our partnership with Bright Horizons is about equality — removing barriers and championing inclusion so that all family structures feel supported and represented.”
Jenny Rolfe
Head of UK Benefits & Wellbeing
Share this case study with your leadership team or download a print-ready version.
How leading employers help people manage work and life.
The Nursery is essential for the operational effectiveness of our personnel. Day to day we need people to be able to concentrate on their work without having to stress about childcare.
224% ROI in year one
Sarah Whitefield - Reward Director
- For the business the benefit is easy to maintain and brings big rewards. Similarly for employees, access to emergency care brings them peace of mind and helps them to be productive and focused at work
Employee Benefits Manager (UK), JP Morgan Chase & Co
- We trust Bright Horizons to have the best interests of our people in mind. Our relationship with them is open, collaborative, and we really enjoy working with them.
Senior L&D Partner, Burgess Salmon
- “The option to request tutoring has also allowed me offer my child better opportunities and ensure they have additional support to achieve academic excellence in line with the expectations of their age group.”
Jenny Rolfe, Head of UK Wellbeing & Benefits
- “It’s a long-standing relationship that really works, always feels fresh, and stays innovative and future-focused.”
Leah Gray, Marsh McLennan
- “Bright Horizons helped us implement salary sacrifice - having their knowledge and admin support made a big difference. And for some staff, the nursery and salary sacrifice are the difference between being able to return to work or not.”
Julie Skinner, Resourcing & Benefits Manager, Robert Gordon University
READY TO ACT ON THIS?
Ready to see what this looks like for your organisation?
Talk to a specialist or request an executive briefing pack.
