71%
of employers say competition to attract and retain talented people is a key driver of parental leave policy decisions.
Source: Bright Horizons, Modern Families Index 2026; 3,000 UK working parents and carers.
Challenges: Becoming an Employer of Choice
Live up to your EVP when it really matters.
We can help turn family-friendly intent into practical benefits that make family life easier - strengthening attraction, trust and loyalty.
THE CHALLENGE IN NUMBERS
7 in 10
employers make their family policies visible to jobseekers.
Source: Bright Horizons, Modern Families Index 2026; 3,000 UK working parents and carers.
Fewer than
2 in 10
employers provide Back-Up Care for employees with caring responsibilities.
Source: Bright Horizons, Modern Families Index 2026; 3,000 UK working parents and carers.
OUR APPROACH
Turn your EVP into a lived experience that sets you apart.
Pay, flexibility and family-friendly policies all shape how people compare employers. But many organisations now make similar promises. The difference is whether those promises are backed by family-friendly workplace benefits people can actually use.
We can provide the infrastructure that means employees know where to turn, can access trusted advice and practical care, and have managers who support them without making assumptions about commitment or ambition.
That is how a benefits statement becomes a lived reason to join, stay and recommend an employer to others.
INDIVIDUAL USE CASE
Supporting Kwame
Kwame is an experienced operations leader considering his next move. He and his partner share responsibility for two school-age children, but he knows employers can still assume that men are always available when family life changes. The roles he is considering look similar on paper.
Kwame may use only some of this support. What matters is knowing it is intended for him too: visible before he joins, credible when life tests it and compatible with the career he wants to build.
When family life disrupts the working day
Back-Up Care
Planned & Emergency Care gives Kwame dependable support when school holidays, illness or disrupted childcare collide with work. It helps him and his partner share responsibility without either career having to absorb every gap.
When homework becomes hard work
Virtual Tutoring
Virtual Tutoring gives Kwame’s children one-to-one educational support, reducing the time and pressure working parents can spend researching tutors or supporting homework themselves. It extends practical family support beyond childcare, helping school-age families too.
When family life and career evolve
Coaching & Manager Support
Life Transition Coaching helps Kwame navigate changing responsibilities without losing sight of his ambitions. Manager Support enables open, constructive conversations about care, flexibility and progression—reinforcing that being an involved father is entirely compatible with a senior career.
You might also be interested in...
Back-Up Care
Work+Family Space
Parental Leave Programmes
MEASURABLE IMPACT
What credible support does for your employer brand
When people experience support rather than merely read about it, it changes how they see the organisation.
Financial Services / 12,000 employees ● 5 min read
A FTSE 100 bank stopped losing returners. The lever was childcare, not policy.
Three years in, attrition among new parents is down 41% and engagement scores are up across the board. Here's what changed — and what didn't.
224% ROI in year one
Legal / 800 employees ● 5 min read
“We were haemorrhaging mid-level associates. Back-up care was the turning point."
A Magic Circle firm explains why same-day cover did what flexible working policies couldn't — and how they made the business case in a single quarter.
224% ROI in year one
GET IN TOUCH
Tell us what your EVP promises and we will connect you with a specialist who can help turn promises into a visible, joined up Work&Life programme.
Other challenges
Delivering DEIB
Supporting parental leave return
Protecting Productivity
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